The short version? Lawyers & law suits.
When you set up a fund like this you are given
an opportunity to make a choice from among a
couple dozen categories of activities you
want the proceeds of the fund to be used for
such as youth programs, women's programs,
conservation programs, shooting ranges,
education, Eddie Eagle, civil rights, etc.
I chose civil rights which I understand to mean
Second Amendment Rights, which I hope means
they use our money to hire the meanest junk yard dogs
to protect our right to bear arms such as
they have in the recent Heller case.